India becomes Rado’s largest global market, overtaking China
Swiss watchmaker Rado says India is growing at a double-digit rate and has become its No. 1 market globally. The brand has about 210 points of sale, including 37 boutiques, and plans selective expansion as demand rises beyond metros.
What happened
Swiss luxury watchmaker Rado says India is its largest global market and is growing at a double-digit rate. It operates about 210 Indian sales points, including
Key facts
- India is Rado's No. 1 market globally, overtaking China in 2023
- India business is growing at a double-digit rate
- Around 210 points of sale in India
- Around 37 boutiques in India
- Product price range: Rs 1 lakh to Rs 7 lakh
What changed
Swiss luxury watchmaker Rado says India is its largest global market and is growing at a double-digit rate. It operates about 210 Indian sales points, including 37 boutiques, and plans selective, quality-led expansion, with rising demand from Tier-II to Tier-IV cities.
Why this matters
Rado’s rise to India’s largest global market validates selective boutique and premium multi-brand expansion beyond metros, especially in the Rs 2 lakh–Rs 4 lakh segment.
What to watch
- Number and location of new Rado boutiques or multi-brand points of sale in India.
- Indian luxury-watch import trends, currency movements and any customs-duty revisions.
- Sales growth in tier-2 cities versus Mumbai, Delhi, Bengaluru, Hyderabad and other metros.
- Competitive store openings and India campaigns from Longines, Tissot, Omega, TAG Heuer, Rolex and other premium watch brands.
- Grey-market discount levels and authorised-retail price discipline.