India beer market grew 14.6% in 2024, fastest among major markets
Kirin Holdings data shows India's beer consumption outpaced all major markets in 2024, growing 14.6% YoY against a global base of 194B liters. Young demographics, rising disposable incomes, and urbanization are fueling demand, drawing global brewers and malt suppliers to scale India footprints.
What happened
India Beer Market · India's beer consumption grew 14.6% YoY in 2024, the fastest among major markets per Kirin Holdings data. Young demographics, rising
Key facts
- 14.6% YoY growth 2024
- 194 billion liters global consumption
- China 40.5B liters
- US 22.3B liters
Why this matters
Scout bolt-on acquisitions of regional Indian craft brewers or malt processors to establish a footprint before global majors consolidate the category.