India cracks Mercedes-Benz's top 15 global markets, ranks top 5 for Maybach
Board member Mathias Geisen says India's 50,000-unit luxury car market is poised to expand sharply as rising incomes widen the premium buyer base. Mercedes-Benz now counts India among its top 15 markets globally, and the country has climbed into the top 5 for the ultra-luxury Maybach line.
What happened
India enters Mercedes-Benz's top 15 global markets and ranks in top 5 for Maybach. Board member Mathias Geisen sees India's 50,000-unit luxury car market
Key facts
- top 15 markets
- top 5 for Maybach
- 50,000 units annually
Why this matters
Scout Indian luxury-adjacent partners—private aviation, fine jewelry, bespoke interiors—to co-target the rapidly expanding HNI buyer cohort fueling Maybach demand.