India gold demand crashes 70% after duty hike to 15%

Fortnightly gold offtake collapsed to 7.5 tonnes from 25 tonnes after import duty jumped from 6% to 15%, lifting effective tax to 18.45%. Joyalukkas reports 35% sales drop; bar/coin demand bucks trend at +34% to 62.3 tonnes as prices hit ₹1.57 lakh/10g. Smaller jewellers hit hardest.

— Source publishedSat, 30 May, 2026, 10:16 IST·First seen Sat, 30 May, 2026, 11:15 IST·Source ET Retail

What happened

India Bullion and Jewellers Association (IBJA) · Gold demand in India slumped 70% to 7.5 tonnes in the fortnight after duty hike from 6% to 15%. Joyalukkas

Key facts

  • 70% demand drop
  • 7.5 tonnes vs 25 tonnes
  • import duty 15% from 6%
  • effective tax 18.45% from 9.18%
  • Joyalukkas -35%
  • bar/coin demand +34% to 62.3 tonnes
  • gold ₹1.57 lakh/10g

Why this matters

Smaller jewellers absorbing the brunt of the 15% duty hike create a window for distressed M&A and regional consolidation at attractive multiples over the next 2-3 quarters.