India Inc's luxury hospitality bet pivots from rooms to experiences as occupancy hits 75%
ITC Hotels, Radisson and The Leela are riding rising domestic leisure demand with 75% average occupancy and 5% YoY growth. Paul John is building a wellness-led platform in Kerala targeting 1,500 rooms ahead of a possible IPO, signalling that experiential travel is reshaping luxury hospitality economics.
What happened
India's luxury hospitality is pivoting from rooms to experiences. ITC Hotels, Radisson and Leela report rising domestic leisure demand with 75% occupancy, while
Key facts
- 5% YoY occupancy growth
- 75% average occupancy
- 1,500 rooms target
Why this matters
Scout wellness resorts, spa brands, and experiential operators in Kerala and South India as bolt-on targets before Paul John's IPO sets a benchmark valuation for the category.