India’s ₹62,500 crore mobile PLI puts homegrown brands in incentive spotlight

India’s new mobile manufacturing incentive scheme offers Indian-owned, IP-led phone brands up to 9.5% of eligible sales, with a focus on domestic design, R&D and component sourcing. Potential entrants could launch products within 10–14 months, subject to turnover thresholds.

— Source published Sat, 22 Aug, 2026, 00:04 IST · First seen Sat, 22 Aug, 2026, 00:17 IST · Source Financial Express · BrandWagon

What happened

Indian mobile brands · India notified a Rs 62,500-crore mobile manufacturing scheme that offers Indian-owned, IP-led phone brands incentives of up to 9.5% of

Key facts

  • Rs 62,500 crore MPMS budget
  • 3 potential Indian mobile-phone players
  • 10-14 months to launch products
  • TS1 minimum FY26 turnover: Rs 10,000 crore
  • New-brand annual India sales eligibility: Rs 10,000 crore
  • TS2 minimum FY26 turnover: Rs 1,000 crore
  • Indian-brand incentive: up to 9.5% of eligible sales
  • Expected cumulative production: Rs 39 lakh crore
  • Expected direct jobs: 60,000

Why this matters

The scheme raises the strategic value of partnerships or acquisitions involving Indian mobile IP, product-design teams, contract manufacturing capacity and localized component suppliers.