India's forgotten superfoods—jackfruit, amaranth, moringa—gain global shelf space
IBEF flags rising international appetite for Indian heritage superfoods, opening export and D2C runway for domestic F&B brands targeting health-conscious consumers. Category tailwind favors players with clean-label positioning and sustainability narratives across modern trade and online channels.
What happened
retail-brand · IBEF blog highlights revival of Indian superfoods—jackfruit, amaranth, moringa—gaining traction in global diets for nutrition and sustainability,
Why this matters
Scout acquisition or licensing targets among heritage-superfood D2C players to plug a credible health-and-sustainability gap before international shelf space consolidates.