India's heritage handicrafts gain modern retail relevance across lifestyle, home, and apparel
IBEF spotlights India's handicrafts legacy, artisan livelihoods, and growing pull in lifestyle, home decor, and apparel retail. Signals sourcing and distribution opportunity for craft-led brands and omni-channel players building artisanal assortments.
What happened
Indian Handicrafts Sector · IBEF blog on India's heritage handicrafts, tracing their cultural significance, artisan livelihoods, and modern-market relevance.
Why this matters
Scout acquisition or partnership targets among craft-led DTC brands and artisan cooperatives to vertically integrate sourcing and accelerate entry into lifestyle and home categories.