India's influencer marketing to hit Rs 5,000 cr by 2027 at 22% CAGR: Kofluence

Kofluence pegs the market at Rs 3,000-3,500 cr in 2025, scaling to Rs 4,500-5,000 cr by 2027. E-commerce leads spend at 23%, FMCG at 19%. Instagram and Tier 2-4 cities (4.5-5.5% engagement) anchor growth as 4-4.4M creators emerge, though only 15.2% are registered entities.

— FiledThu, 14 May, 2026, 12:41 IST·First seen Thu, 14 May, 2026, 22:46 IST·Source ET Small Business

What happened

Kofluence report pegs India's influencer marketing at Rs 3,000-3,500 cr in 2025, growing 22% CAGR to Rs 5,000 cr by 2027. E-commerce leads spend at 23%, FMCG

Key facts

  • Rs 3,000-3,500 cr 2025
  • Rs 4,500-5,000 cr by 2027
  • 22% CAGR
  • 4-4.4M creators
  • 15.2% registered entities
  • Tier3/4 engagement 4.5-5.5%
  • E-commerce 23% spend
  • FMCG 19%

Why this matters

Consider acquiring or partnering with creator-management platforms and Tier 2-4 talent networks to capture share in a Rs 3,000-3,500 cr market expanding 50%+ over two years, with consolidation upside given the fragmented, largely unregistered creator supply.