India's men's grooming category broadens as product segments and consumer base expand
IBEF analysis flags rapid growth in India's men's grooming industry, with widening product categories beyond shaving into skincare, haircare and fragrances, and a deepening consumer base across tiers — opening runway for personal care brands.
What happened
India Men's Grooming Industry · IBEF analysis of India's men's grooming category, highlighting rapid growth, expanding product segments, broadening consumer
Why this matters
Scout bolt-on acquisitions of niche men's skincare, haircare, or fragrance brands to plug portfolio gaps before category leaders consolidate the space.