India's new-age founders on building demand from scratch, not chasing it
At CNBC-TV18's The Titans event, leaders from The Sleep Company, Rebel Foods and StayVista argued that category creation in India hinges on behaviour-led growth and trust, not capturing existing demand pools.
What happened
At CNBC-TV18 The Titans event, founders of The Sleep Company, Rebel Foods, and StayVista discussed building new consumer categories in India, emphasising
Why this matters
Scout acquisition targets in The Sleep Company, Rebel Foods and StayVista's adjacencies where category-defining brands are still cheap relative to the demand they're manufacturing.