India's new-age founders on building demand from scratch, not chasing it
At CNBC-TV18's The Titans event, leaders from The Sleep Company, Rebel Foods and StayVista argued that category creation in India hinges on behaviour-led growth and trust, not capturing existing demand pools.
At CNBC-TV18 The Titans event, founders of The Sleep Company, Rebel Foods, and StayVista discussed building new consumer categories in India, emphasising behaviour-led growth, trust-building, and reshaping demand rather than capturing existing markets.
Why this matters
The Sleep Company's founder voice on category creation reinforces its positioning as a behaviour-led D2C brand shaping the sleep solutions category in India rather than competing in commoditised mattress demand.
Leadership signals steady at 198 in the last 90 days, indicating sustained founder-led narrative activity.