India's protein supplement market accelerates, with demand spilling from metros into tier-2 cities
Rising health awareness is fueling rapid expansion of India's protein category, with daily-use formats gaining traction across both metros and tier-2 markets. The shift opens runway for D2C nutrition brands and FMCG retailers to build dedicated protein assortments.
What happened
India Protein Market · India's protein supplement market is expanding rapidly, fueled by rising health awareness and growing demand across metros and tier-2
Why this matters
Scout acquisition targets among emerging D2C protein brands with tier-2 traction to plug into existing FMCG distribution networks.