Indian brands move beyond 30-second ads as IPL dominates and ISL struggles for commercial depth
NDTV Profit's The Hook explores how Indian brands are pivoting from traditional sports advertising to AR experiences, AI-driven merchandise and fan communities. IPL remains the gravitational center for sponsor spend, while football properties like ISL find it harder to convert fan passion into durable commercial returns.
What happened
Indian Super League · NDTV Profit's The Hook examines how brands in India are shifting from traditional sports ads to AR, AI-driven merchandise and fan
Key facts
- 30-second
Why this matters
Scan for bolt-on targets in fan-community SaaS, AR activation studios and D2C sports merch supply chains that can plug into existing IPL-anchored sponsorship portfolios.