JioStar holds IPL 2026 final spots at ₹21–24L/10s, just 15% over league as advertisers stay cautious

Despite a projected 1.1B viewer reach, JioStar is pricing IPL 2026 final inventory only 15% above league rates. CTV is the bright spot — reach up 25%, regional viewing up 42%, CPMs near ₹600 (+20% YoY) — but ad categories are down 22% and the advertiser base has shrunk 31%, leaving meaningful unsold inventory across TV and OTT.

— Source publishedFri, 29 May, 2026, 00:40 IST·First seen Fri, 29 May, 2026, 00:40 IST·Source Financial Express · BrandWagon

What happened

JioStar · IPL 2026 final spot rates on linear TV at ₹21-24 lakh per 10 seconds, only 15% above league pricing, as advertisers stay cautious despite 1.1 billion

Key facts

  • ₹21-24 lakh per 10s for final
  • 15% above league rates
  • 1.1 billion viewers
  • CTV reach +25%
  • regional viewing +42%
  • CTV CPM ~₹600 (+20% YoY)
  • ad categories -22%
  • advertiser base -31%

Why this matters

Soft pricing power and 31% advertiser attrition open a window to negotiate multi-season sponsor deals or category-exclusive CTV partnerships at favorable terms before rates firm up.

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