JioStar holds IPL 2026 final spots at ₹21–24L/10s, just 15% over league as advertisers stay cautious
Despite a projected 1.1B viewer reach, JioStar is pricing IPL 2026 final inventory only 15% above league rates. CTV is the bright spot — reach up 25%, regional viewing up 42%, CPMs near ₹600 (+20% YoY) — but ad categories are down 22% and the advertiser base has shrunk 31%, leaving meaningful unsold inventory across TV and OTT.
IPL 2026 final spot rates on linear TV at ₹21-24 lakh per 10 seconds, only 15% above league pricing, as advertisers stay cautious despite 1.1 billion viewers. CTV CPMs up 20%; significant inventory remains unsold across OTT and TV.
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