JioHotstar positions ₹79 mobile plan for US Open viewing in India

JioStar’s exclusive Indian rights to the US Open through 2030 keep the tournament on Star Sports and JioHotstar. Mobile viewing starts at ₹79 a month, while TV and laptop access begins at ₹149 a month under the Super plan.

— Source publishedWed, 26 Aug, 2026, 17:41 IST·First seen Wed, 26 Aug, 2026, 17:52 IST·Source Financial Express · BrandWagon

What happened

JioStar will carry the US Open in India through 2030 via Star Sports and JioHotstar. JioHotstar’s lowest standalone viewing tier costs ₹79 monthly for mobile,

Key facts

  • JioStar holds exclusive Indian US Open rights for 2025-2030
  • JioHotstar Mobile: ₹79/month, ₹149/3 months, ₹499/year
  • JioHotstar Super: ₹149/month, ₹349/3 months, ₹1,099/year
  • JioHotstar Premium: ₹299/month, ₹699/3 months, ₹2,199/year
  • US Open main draw runs August 30-September 13, 2026

Why this matters

The rights-led tiering strategy highlights the strategic value of acquiring premium, device-differentiated content that can expand subscriptions across JioStar’s broader distribution ecosystem.

What to watch

  • Whether the ₹79 plan includes advertising, stream-quality limits, concurrent-device restrictions, or match-access exclusions.
  • US Open-related app-download rankings, paid-subscriber disclosures, and JioHotstar search/social engagement during the tournament.
  • The share of viewers upgrading from mobile-only access to the ₹149 Super tier before semifinals and finals.
  • JioFiber and Jio mobile recharge bundles that include JioHotstar access or discounted upgrades.
  • Competitive offers from Netflix, Prime Video, SonyLIV, ZEE5, FanCode, telecom operators, and smart-TV brands.
  • Advertising load, sponsor roster, and reported CPMs for US Open coverage.
  • Promote the ₹79 plan through Jio telecom recharge flows, cricket inventory, retail outlets, and regional-language campaigns ahead of the tournament.
  • Use US Open viewing behavior to target mobile subscribers with timed upgrades to Super for weekend matches, finals, and household viewing.
  • Bundle subscriptions with JioFiber, postpaid, connected-TV, and handset offers to reduce churn and make larger-screen access more habitual.
  • Sell premium advertiser packages around high-value matches, using sports audience data to support retail, apparel, beverage, fintech, and electronics campaigns.
  • Test annual or tournament-linked upgrade offers to convert event-driven subscribers into year-round entertainment customers.