Indian embassies turn salesrooms for Indri, Rampur, Paul John as Desi single malts chase 100+ markets
MEA missions from Edinburgh to Seoul are hosting tastings that put homegrown single malts in front of distributors, retailers and HNI buyers. Indri, Rampur, Paul John, Amrut and Kamet are riding the diplomatic circuit to crack Scotland, US, Korea and Turkey, even as Pernod and Diageo eye the same premium shelves.
What happened
Indian embassies abroad are hosting tasting events for homegrown single malt whisky brands like Indri, Rampur and Paul John, helping distillers reach
Key facts
- 100 countries
Why this matters
The MEA-led tasting circuit is a low-cost validator for acquisition targets like Piccadily (Indri) and Radico-adjacent malts—move on minority stakes or distribution JVs now, before Diageo or Pernod bolts on a desi single malt at a strategic premium.