Indian embassies turn whisky ambassadors, opening export doors for Indri, Rampur, Paul John
Indian missions in Edinburgh, Seoul, Istanbul, Tokyo, Singapore, New York and Seattle are hosting curated tasting events for desi single malts, connecting distillers like Indri, Rampur, Paul John, Amrut and Godawan with importers, distributors and affluent buyers across 100+ countries.
What happened
Indian embassies abroad are hosting tasting events to promote home-grown single malt whiskies like Indri, Rampur, and Paul John, helping distillers access
Key facts
- 100+ countries
Why this matters
Rising international visibility for Indian single malts sets up acquisition or distribution-partnership windows with majors seeking premium India exposure.