Instamart's protein orders surge 150% in two years as eggs, paneer top carts
Swiggy Instamart's protein catalogue has scaled to 10,000 SKUs, with protein snacks up 300% YoY, yoghurt 280% and milk/shakes 225%. Tier-II cities Nagpur, Jaipur and Guwahati are accelerating demand alongside metros, with one cart hitting ₹2.71 lakh.
What happened
Swiggy Instamart reports 150% surge in protein-product orders over two years, expanding to 10,000 SKUs. Eggs and paneer lead, while protein snacks, yoghurt and
Key facts
- 150% protein order growth in 2 years
- 10,000 SKUs
- 300% YoY protein snacks growth
- 280% protein yoghurt growth
- 225% protein milk/shakes growth
- ₹2,71,385 highest protein cart
Why this matters
Scout bolt-on acquisitions or exclusive supply tie-ups with emerging D2C protein-snack, paneer and functional-dairy brands to lock category leadership before Blinkit and Zepto close the assortment gap.