IPL 2026 hits record 1.1B reach as 125 new advertisers pile into JioStar inventory
JioStar says TATA IPL 2026 reached 1.1 billion viewers across TV and digital, with 500M TV viewers, CTV reach up 25% and regional watch-time up 42% YoY. 125 new advertisers, 22 digital and 16 TV sponsors signed on, signalling sustained ad-spend pull from consumer and retail brands.
What happened
JioStar reports TATA IPL 2026 hit record 1.1 billion combined TV and digital reach, with 125 new advertisers joining and sharp growth in connected TV and
Key facts
- 1.1 billion reach
- 500 million TV viewers
- digital reach +15%
- watch-time +7%
- CTV reach +25%
- regional watch-time +42% YoY
- 125 new advertisers
- 22 digital sponsors
- 16 TV sponsors
Why this matters
The flood of 125 new IPL advertisers signals heightened competition for share-of-voice, raising the bar on media budgets and making co-branded sponsorship or category-exclusive partnerships a sharper M&A and alliance lever.