ITC cigarette revenue jumps 81% in June quarter; shares gain 4%

ITC’s cigarette revenue rose 81% year on year to Rs 15,383 crore in the June quarter, driving a rally in its shares. Consolidated profit, revenue and EBITDA declined, while Jefferies cited resilient volumes and upgraded its outlook, alongside tax and illicit-trade risks.

— Source publishedMon, 3 Aug, 2026, 10:21 IST·First seen Mon, 3 Aug, 2026, 11:19 IST·Source NDTV Profit

What happened

ITC Limited · ITC’s June-quarter cigarette revenue rose 81% to Rs 15,383 crore, prompting Jefferies to upgrade the stock on resilient volumes. Consolidated

Key facts

  • ITC shares rose as much as 4.1% to Rs 292.55
  • Cigarette revenue rose 81% year-on-year to Rs 15,383 crore in the June quarter
  • Consolidated net profit fell 27.1% year-on-year to Rs 3,579 crore
  • Net revenue declined 14.4% to Rs 16,908 crore
  • EBITDA fell 27.9% to Rs 4,514 crore
  • EBITDA margin contracted to 26.7% from 31.7%
  • Total FMCG revenue rose 53% year-on-year to Rs 21,866 crore
  • Jefferies target price: Rs 350

Why this matters

ITC’s cigarette strength highlights the strategic value of scaled, compliant tobacco distribution and premiumization assets, but any category deal thesis must account for regulatory and illicit-market exposure.

What to watch

  • Union Budget or GST Council actions affecting tobacco taxes, compensation cess or duty structure.
  • Management disclosure on underlying cigarette volume growth versus price/mix-led revenue growth.
  • Evidence of illicit-cigarette penetration, including industry seizures, tax-collection trends and commentary from legal manufacturers.
  • Sequential cigarette EBIT margin movement after leaf tobacco, packaging and tax costs.
  • Rural consumption indicators and ITC FMCG-other sales growth, margin progression and new-product contribution.
  • Whether consolidated profit and EBITDA decline reverses as non-cigarette divisions normalize.
  • Prioritize calibrated cigarette price-pack architecture, especially low-unit-price packs and premium formats, to defend legal-market volumes without sacrificing mix.
  • Increase anti-illicit-trade engagement with policymakers, emphasizing tax stability, enforcement and the fiscal leakage from counterfeit and smuggled products.
  • Deploy cigarette cash flows into high-velocity FMCG categories, rural distribution, digital commerce and margin-accretive premium brands.
  • Use strong segment profitability to sustain shareholder-return expectations while selectively investing in hotels, agri sourcing and supply-chain efficiencies.
  • Brokerages are likely to revise FY27 cigarette assumptions upward if volume resilience persists for another two quarters, while maintaining a discount for regulatory risk.