ITC Classmate turns notebooks into a digital-learning gateway
ITC’s Classmate is pairing QR-enabled notebooks and eduGAMES content with ClassmateShop.com distribution, seeking to retain relevance as Indian learning shifts toward screens and digital engagement.
What happened
ITC Classmate · ITC’s Classmate is expanding its stationery-to-digital learning proposition through QR-enabled notebooks, eduGAMES and omnichannel distribution.
Key facts
- Classmate launched in 2003
- Indian paper-based stationery market valued at Rs 16,500 crore
- ITC FMCG FY25 revenue stated as Rs 219,81 crore
- Classmate consumer spends exceeded Rs 1,000 crore
- QR codes offer 11 interactive challenges
Why this matters
Classmate’s digital-learning layer could make it a more attractive partner for edtech, children’s content and school-distribution players seeking offline access and brand trust.
What to watch
- Frequency of QR scans, repeat-user rates and time spent in eduGAMES content.
- Whether ClassmateShop.com introduces personalized replenishment, subscriptions, school packs or QR-linked promotions.
- New school, publisher, teacher-influencer or edtech partnerships.
- Price premium and retail shelf allocation for QR-enabled versus standard notebooks.
- Evidence of regional-language content expansion and curriculum-aligned learning modules.
- Privacy disclosures, parental-consent design and any scrutiny around child data collection.
- Refresh eduGAMES content by grade, curriculum moment and language to create repeat scans rather than one-time activation.
- Use QR journeys to collect consented parent preferences and connect notebook usage to ClassmateShop.com replenishment, bundle and loyalty offers.
- Pilot school partnerships that give teachers printable activities, dashboards or class challenges tied to Classmate products.
- Expand the proposition from games into homework support, handwriting practice, exam preparation and creator-led microlearning.
- Create affordable offline-to-online bundles for tier-2 and tier-3 markets, where stationery distribution is strong but paid edtech adoption is uneven.