ITC, Godfrey Phillips Hike Pocket Cigarette Prices Again After Feb Excise Shock
Pocket Marlboro jumps to Rs 85 from Rs 70; Gold Flake Superstar to Rs 79 as manufacturers pass through 30-40% excise duty hike. Premium king-size volumes already down ~20% in April with analysts flagging up to 800 bps margin contraction in Q1FY27 for a segment driving 30%+ of revenue at 70% margins.
ITC and Godfrey Phillips raised pocket-pack cigarette prices (Gold Flake Superstar to Rs 79, Pocket Marlboro to Rs 85) following Feb 2026 excise hike. Premium king-size volumes fell ~20% in April; analysts see up to 800 bps margin contraction in Q1FY27.