ITC, Godfrey Phillips Hike Pocket-Pack Cigarette Prices After Excise Shock
ITC raised Gold Flake Superstar to Rs 79 from Rs 70, while Godfrey Phillips lifted Pocket Marlboro to Rs 85 from Rs 70, passing through a 30-40% excise duty hike. Volumes fell ~20% in April and Q1FY27 cigarette margins could compress by 800 bps as the segment absorbs the tax burden.
ITC and Godfrey Phillips raised prices on pocket-pack cigarettes (Gold Flake Superstar to Rs 79, Pocket Marlboro to Rs 85) following Feb 2026 excise hike, with volumes down ~20% and Q1FY27 margins potentially declining 800 bps.