ITC hits 52-week high as Future Group retail stocks slide to fresh lows

ITC touched a 52-week high of Rs 327.70, among 200 BSE stocks at new highs alongside Vedant Fashions, Patanjali Foods, PC Jeweller and Indian Hotels. Meanwhile Future Retail, Future Enterprises and Future Lifestyle Fashions sank to fresh 52-week lows amid a broader rally with Sensex at 59,294 and Nifty at 17,678.30.

— FiledSat, 4 Jul, 2026, 23:03 IST·First seen Sat, 4 Jul, 2026, 23:03 IST·Source Financial Express · BrandWagon

What happened

ITC, Vedant Fashions, Patanjali Foods, PC Jeweller and Indian Hotels hit 52-week highs, while Future Retail, Future Enterprises and Future Lifestyle Fashions

Key facts

  • ITC 52-week high Rs 327.70
  • previous high Rs 324.20
  • Sensex 59,294
  • Nifty 17,678.30
  • 200 BSE new highs
  • 32 BSE new lows

Why this matters

Future Group's assets sinking to fresh lows amid a bull market signal deep distress and potential acquisition or restructuring opportunities for stronger retail players.

What to watch

  • Future Group NCLT/insolvency filings and lender resolution announcements
  • ITC demerger/hotels spin-off or dividend commentary
  • Nifty/Sensex breadth vs new-high count divergence
  • Quarterly results from consumption and hospitality sector
  • Reliance or strategic bidder moves on Future's retail assets
  • Rotate/hold defensives and FMCG-quality names (ITC, Patanjali Foods) that show earnings visibility
  • Avoid bottom-fishing Future Group equity; treat as event-driven speculative only
  • Track FII/DII flow allocation into consumption and hospitality baskets
  • Watch Reliance Retail and organized-retail incumbents positioned to absorb Future's market share