ITC's digital-first brands hit ₹1,350 crore ARR, growing 60% in FY26
ITC's acquired new-age FMCG brands—Yoga Bar, 24 Mantra Organic, Mother Sparsh and Prasuma—delivered 60% growth in FY26, crossing a ₹1,350 crore annual run rate. Most remain loss-making (Sproutlife ₹9.84 cr, Ample ₹5.2 cr, Mother Sparsh ₹2.18 cr) but losses are narrowing. Food-led 'Next Strategy' trails peers in personal care.
What happened
ITC's acquired digital-first FMCG brands (Yoga Bar, 24 Mantra, Mother Sparsh, Prasuma) grew 60% in FY26, hitting ₹1,350 crore ARR. Most still loss-making but
Key facts
- 60% growth FY26
- ARR over ₹1,350 crore
- consolidated revenue ₹89,913.33 crore
- 10% revenue increase
- FMCG consumer spend ₹37,000 crore
- Ample Foods loss ₹5.2 crore
- Sproutlife loss ₹9.84 crore
- Mother Sparsh loss ₹2.18 crore
- 34.6% Ebitda margin
- shares ₹290 down 0.12%
Why this matters
ITC's acquired brands—Yoga Bar, 24 Mantra Organic, Mother Sparsh, and Prasuma—validate its roll-up thesis with strong combined growth, but the personal-care shortfall suggests further acquisitions in that category could accelerate the 'Next Strategy.'
What to watch
- Per-brand EBITDA/loss trajectory in next quarterly disclosures
- Any new D2C acquisition announcement
- Quick-commerce contribution mix and take-rate disclosures
- Personal-care launches or M&A signaling category expansion
- Competitor (HUL, Marico, Tata Consumer) D2C consolidation moves
- ITC highlights ARR milestone in investor calls to reframe valuation toward consumer-tech multiples
- Push digital-first SKUs into modern trade and quick-commerce (Blinkit, Zepto, Instamart) for offline-to-online flywheel
- Selective tuck-in acquisitions in personal care to plug portfolio gap
- Cross-leverage ITC's e-Choupal sourcing and distribution to compress brand-level losses