ITC says non-tobacco FMCG revenue has crossed ₹24,000 crore

ITC says its non-tobacco FMCG business has crossed ₹24,000 crore in revenue, positioning it as India’s second-largest FMCG company by revenue after HUL. Its portfolio spans 30-plus brands, reaches about 280 million households and sells in more than 70 export markets.

— Source publishedFri, 24 Jul, 2026, 07:16 IST·First seen Fri, 24 Jul, 2026, 07:28 IST·Source Times of India · Business

What happened

ITC says its non-tobacco FMCG revenue has exceeded Rs 24,000 crore, making it India’s second-largest FMCG company by revenue after HUL. Its portfolio of over 30

Key facts

  • ITC non-tobacco FMCG revenue: over Rs 24,000 crore
  • ITC FMCG brands: over 30
  • ITC annual consumer spending represented: nearly Rs 37,000 crore
  • ITC household reach: around 280 million
  • ITC export markets: over 70 countries
  • ITC FMCG revenue in 2017: Rs 17,000 crore
  • HUL revenue: Rs 61,975 crore
  • Nestle revenue in 2024-25: Rs 23,200 crore
  • Britannia revenue in 2025-26: Rs 18,500 crore

Why this matters

ITC’s 30-plus-brand portfolio and presence in 70-plus export markets make it a more consequential potential partner, acquirer or competitive bidder in Indian FMCG adjacencies.

What to watch

  • Quarterly non-tobacco FMCG revenue growth versus HUL, Tata Consumer, Britannia, Nestlé India and Dabur.
  • FMCG segment EBITDA margin progression, advertising spend and the timeline for sustained profitability improvement.
  • Market-share data in biscuits, noodles, snacks, staples, personal care and home care.
  • Evidence of rural volume recovery and distribution expansion beyond the current household base.
  • Acquisition announcements, new category entries or major premium-brand launches.
  • Quick-commerce sales mix, e-commerce growth and any channel-specific pricing or promotional activity.
  • Commodity-price movements in wheat, edible oils, milk, cocoa, paperboard and packaging inputs.
  • Increase premium and health-oriented food launches under established brands such as Aashirvaad, Sunfeast, Bingo! and YiPPee!.
  • Use its hotels, agribusiness and packaging ecosystem to create differentiated food-service, sustainable-packaging and farm-to-shelf propositions.
  • Pursue selective acquisitions or strategic investments in fast-growing local food, nutrition, beauty or digital-first consumer brands.
  • Expand direct retail, quick-commerce and e-commerce assortment to improve consumer data, discovery and margins.
  • Prioritize export-market expansion for packaged foods and Indian-origin brands, using its presence in 70-plus markets.