ITC targets ₹20,000 crore in Aashirvaad consumer spends within five years

ITC expects consumer spending on Aashirvaad to double over the next five years, driven by its core atta franchise and expansion into ready-to-cook foods and frozen snacks.

— FiledMon, 14 Sept, 2026, 09:19 IST·First seen Mon, 14 Sept, 2026, 09:19 IST·Source ET Retail

What happened

ITC expects Aashirvaad consumer spending to double to Rs 20,000 crore within five years, supported by its core atta business and expansion into ready-to-cook

Key facts

  • Rs 20,000 crore consumer spending target
  • double consumer spending
  • 5 years

What changed

ITC expects Aashirvaad consumer spending to double to Rs 20,000 crore within five years, supported by its core atta business and expansion into ready-to-cook foods and frozen snacks through innovation and differentiation.

Why this matters

Aashirvaad’s ₹20,000 crore consumer-spend ambition makes distribution depth, frozen-food cold-chain execution and ready-to-cook shelf visibility critical growth levers over the next five years.

What to watch

  • Quarterly Aashirvaad growth split between atta, ready-to-cook and frozen foods.
  • New frozen-food geographic coverage, cold-chain investments and quick-commerce assortment expansion.
  • Wheat inflation, atta price hikes and evidence of downtrading to local flour mills or value brands.
  • Repeat purchase, distribution and market-share metrics for instant mixes and frozen snacks.
  • Competitive promotions or launches from Tata Sampann, MTR, McCain, Haldiram's and regional packaged-food players.

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