Ixigo rebuilds app from scratch around AI voice assistant 'Tara'
Ixigo launched ixigoNext, a ground-up rebuild fronted by voice assistant Tara that plans and books flights and hotels in Hindi, English and Hinglish. New stack adds Trip Mode, WhatsApp boarding passes and agentic alerts. Rival MakeMyTrip refreshed its Myra assistant the same day, signalling an AI-agent race in Indian OTAs.
What happened
ixigo · Ixigo launched ixigoNext, an AI-rebuilt app with voice assistant Tara that plans and books flights/hotels in Hindi, English, Hinglish. Features include
Why this matters
A ground-up rebuild around Tara signals Ixigo is betting the company on agentic travel—watch for voice-AI, NLP, and WhatsApp-commerce tuck-ins as the obvious next moves.