Ixigo rebuilds app from scratch around AI voice assistant 'Tara'
Ixigo launched ixigoNext, a ground-up rebuild fronted by voice assistant Tara that plans and books flights and hotels in Hindi, English and Hinglish. New stack adds Trip Mode, WhatsApp boarding passes and agentic alerts. Rival MakeMyTrip refreshed its Myra assistant the same day, signalling an AI-agent race in Indian OTAs.
Ixigo launched ixigoNext, an AI-rebuilt app with voice assistant Tara that plans and books flights/hotels in Hindi, English, Hinglish. Features include Trip Mode, WhatsApp boarding passes, and agentic alerts. Rival MakeMyTrip updated its voice assistant Myra same day.