Ixigo rebuilds app from scratch around AI voice agent 'Tara'
Ixigo launched ixigoNext, an AI-native app with multilingual voice assistant Tara handling trip planning and bookings for flights and hotels, plus Trip Mode and agentic features. Trains and buses follow. Rival MakeMyTrip has upgraded its own assistant Myra, signalling an agentic-commerce arms race in Indian travel retail.
Ixigo launched ixigoNext, an AI-native rebuilt app with voice assistant Tara handling multilingual trip planning and bookings for flights and hotels, plus Trip Mode and agentic features; trains and buses follow later. MakeMyTrip separately upgraded rival assistant Myra.