Ixigo rebuilds app from scratch with AI voice assistant 'Tara' at the helm
Ixigo unveiled ixigoNext, a ground-up rebuild led by voice assistant Tara that handles Hindi, English and Hinglish trip planning and bookings. New features include Trip Mode, agentic AI for boarding passes, hotel coordination and refunds. MakeMyTrip parallel-launched updates to its Myra assistant, signalling an AI assistant arms race in Indian travel.
What happened
ixigo · Ixigo launched ixigoNext, an AI-rebuilt app with voice assistant Tara handling Hindi, English and Hinglish trip planning and bookings. Features include
Why this matters
Scout voice AI, vernacular NLP, and agentic workflow startups now—travel incumbents are rebuilding from scratch, creating a narrow window to acquire enabling tech before valuations reprice.