J-beauty emerges as India's next skincare wave, with Myntra, Nykaa, Tira tripling sales YoY
Japanese skincare brands like Shiseido, Biore, DHC and Hada Labo are following K-beauty's playbook on Indian marketplaces. Myntra, Amazon India, Nykaa and Tira report surging demand led by sunscreens, scalp care and minimalist regimens. J+K beauty is now a ₹2,000-5,000 crore segment within a BPC market projected to hit ₹3.26 trillion by FY31.
What happened
Japanese beauty brands are emerging as India's next skincare wave after K-beauty, with Myntra, Amazon India, Nykaa and Tira reporting surging demand for
Key facts
- 1 in 5 orders beauty on Myntra
- 40 Japanese brands Amazon chase-list
- sales tripled YoY
- BPC market ₹3.26 trillion by FY31
- ₹1.8 trillion FY25
- J+K beauty ₹2,000-5,000 crore
Why this matters
Scout bolt-on acquisitions or exclusive India distribution rights for mid-tier Japanese skincare houses (DHC, Biore adjacencies) before Nykaa and Tira lock category-captain deals that close the M&A window.
Also reported by
- Mint · Companies — Same time