J-beauty emerges as India's next skincare wave, with Myntra, Nykaa, Tira tripling sales YoY

Japanese skincare brands like Shiseido, Biore, DHC and Hada Labo are following K-beauty's playbook on Indian marketplaces. Myntra, Amazon India, Nykaa and Tira report surging demand led by sunscreens, scalp care and minimalist regimens. J+K beauty is now a ₹2,000-5,000 crore segment within a BPC market projected to hit ₹3.26 trillion by FY31.

— Filed Tue, 26 May, 2026, 11:57 IST · Source Mint · Updated

Japanese beauty brands are emerging as India's next skincare wave after K-beauty, with Myntra, Amazon India, Nykaa and Tira reporting surging demand for J-beauty sunscreens, scalp care and minimalist regimens, especially among Gen Z and tier-2/3 shoppers.

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