Jaipur Dairy lifts Saras milk by Rs 2/litre, paneer and curd also dearer

Saras toned milk moves to Rs 56/litre, standard to Rs 62 and Gold to Rs 70, with paneer 1kg up to Rs 385 from Rs 362 and curd 400g to Rs 36 from Rs 32. The across-the-board revision points to fresh input-cost pressure in Rajasthan's dairy market.

— Source publishedThu, 21 May, 2026, 20:09 IST·First seen Thu, 21 May, 2026, 20:26 IST·Source ET Small Business

What happened

Saras (Jaipur Dairy) · Jaipur Dairy has raised Saras milk prices by Rs 2/litre across toned, standard and Gold variants, alongside hikes for curd, paneer,

Key facts

  • Rs 2/litre hike
  • Toned milk Rs 56 (from Rs 54)
  • Standard milk Rs 62 (from Rs 60)
  • Saras Gold Rs 70 (from Rs 68)
  • Paneer 200g Rs 80 (from Rs 74)
  • Paneer 1kg Rs 385 (from Rs 362)
  • Curd 200g Rs 18 (from Rs 16)
  • Curd 400g Rs 36 (from Rs 32)

Why this matters

Cooperative-led pricing leadership opens a window to negotiate procurement contracts or co-pack deals before regional private dairies follow Saras up the curve.