Jefferies names Bajaj Finance a top NBFC pick, sees AI-led efficiency supporting growth

Jefferies has set a Rs 1,280 target for Bajaj Finance, citing management’s plans for 23% AUM CAGR over the next decade, resilient asset quality and lower operating costs through AI-led productivity. The lender also expects to name a successor to Rajeev Jain by early 2028.

— Source publishedWed, 23 Sept, 2026, 13:52 IST·First seen Wed, 23 Sept, 2026, 13:59 IST·Source Business Today · Latest

What happened

Jefferies named Bajaj Finance a top NBFC pick, setting a Rs 1,280 target. Management expects sustained growth, resilient asset quality and AI-led efficiency

Key facts

  • Jefferies price target: Rs 1,280
  • Valuation: 5x estimated September 2028 book value
  • Valuation: 23x price-to-earnings
  • AUM growth target: 23% CAGR over 10 years
  • AUM target: Rs 5 lakh crore to Rs 40 lakh crore
  • Long-term return on equity target: 19-20%
  • Branch expansion: 5% CAGR
  • Expected annual cost-to-NTI reduction: 25-40 basis points
  • Rajeev Jain term ends: March 2028
  • Successor announcement expected: January-February 2028

Why this matters

The combination of AI-enabled efficiency and a planned leadership succession by early 2028 strengthens Bajaj Finance’s strategic platform for long-term consumer-lending expansion.

What to watch

  • Quarterly AUM growth versus the stated long-term 23% CAGR ambition.
  • Operating-expense growth, cost-to-income ratio and disclosed savings from AI or automation.
  • Gross and net NPA trends, stage-2 loans, write-offs, collection efficiency and credit-cost guidance, especially in unsecured products.
  • Loan-mix changes across consumer B2C, personal loans, SME, rural, auto and secured lending.
  • Net interest margin and borrowing-cost movement relative to banks and NBFC peers.
  • RBI actions on unsecured consumer credit, digital lending, provisioning, capital requirements or supervisory restrictions.
  • Customer-acquisition cost, active customer growth, cross-sell penetration and digital conversion metrics.
  • Formal succession announcements, expanded executive responsibilities and any change in Rajeev Jain's transition timetable.
  • Increase AI deployment in underwriting, customer service, collections and fraud detection, with management likely highlighting cost-to-income and turnaround-time metrics.
  • Prioritize cross-selling from the existing customer franchise to lower acquisition costs and improve customer lifetime value.
  • Maintain calibrated growth in unsecured and consumer-finance products while shifting mix toward secured, merchant and rural opportunities if credit indicators deteriorate.
  • Use the multi-year succession timeline to deepen leadership bench visibility and reduce key-person risk ahead of the planned CEO transition.
  • Competitors may raise digital-lending investment, sharpen merchant partnerships and target Bajaj Finance customers with lower-rate refinancing offers.