Jewellery retailers slump second day as PM Modi urges Indians to skip gold for a year

Indian markets fell 2% with Sensex at 74,559 and rupee at record 95.63/USD. Jewellery stocks extended losses on Modi's call to defer gold purchases, signalling a possible policy shift that could reset demand for India's largest discretionary category.

— FiledFri, 15 May, 2026, 07:16 IST·First seen Fri, 15 May, 2026, 06:54 IST·Source Indian Express · Business

What happened

Indian Jewellery Retailers · Indian markets fell 2% as IT stocks crashed on AI-deflation fears and rupee hit record 95.63/USD. Jewellery retailers slumped for

Key facts

  • Sensex -1.9% at 74,559.24
  • Nifty -1.8% at 23,379.55
  • Nifty IT -3.7%
  • Rupee record low 95.63/USD
  • Crude >$105/bbl
  • Retail inflation 3.48% April
  • OMC losses Rs 1 lakh crore Q1
  • IT sector -25% YTD 2026

Why this matters

Watch for distressed mid-tier jewellery chains and franchise networks that may surface as acquisition targets if the demand shock persists, while stress-testing any pending gold-linked deals against a structurally lower volume base.