JioHotstar locks 50 brands for Dhurandhar premiere, signalling OTT ad-spend surge
JioHotstar has signed 50 brands including 11 marquee sponsors — Fevicol, Samsung, Pepsi, HDFC Sky, Reliance Digital, Swiggy Instamart — for the June 4 digital premiere of Dhurandhar The Revenge, streamed across five languages with a 30-minute pre-show.
What happened
JioHotstar has signed 50 brands, including 11 marquee sponsors like Fevicol, Samsung, Pepsi, HDFC Sky, Reliance Digital and Swiggy Instamart, for the June 4
Key facts
- 50 brands
- 11 marquee sponsors
- 30-minute pre-show
- 5 languages
Why this matters
JioHotstar's ability to aggregate 50 advertisers around a single five-language premiere underscores its widening moat and raises the bar for competing OTT platforms seeking partnership or scale plays.