JioHotstar's Tadka crosses 100M users in under two months
At Reliance AGM 2026, JioStar said micro-content hub Tadka hit 100M users since launch. Parent JioStar logged FY26 revenue of ₹34,917 cr, EBITDA of ₹5,842 cr, 451M MAUs and 34.7% TV share, with 700M IPL viewers and a 72.5M concurrent peak.
What happened
At Reliance AGM 2026, JioStar reported JioHotstar's micro-content hub Tadka crossed 100 million users in under two months. JioStar posted FY26 revenue of
Key facts
- 100 million users
- 1 billion downloads
- ₹34,917 crore revenue
- ₹5,842 crore EBITDA
- ₹3,434 crore net profit
- 72.5 million concurrent viewers
- 700 million IPL viewers
- 451 million MAUs
- 34.7% TV share
Why this matters
The Tadka breakout signals JioStar is locking in the short-form vertical organically, raising the bar—and price—for any inbound short-video M&A or content-licensing partnership in India.