JioMart broadened beyond grocery as it targeted Amazon and Flipkart, resurfacing a July 2020 move
Reliance's JioMart extended into electronics, fashion, pharmaceuticals and healthcare, using kirana partners, Reliance Retail's 12,000-store network and WhatsApp reach to build a broader commerce platform, per a resurfacing July 2020 report.
JioMart plans to expand from groceries into electronics, fashion, pharmaceuticals and healthcare, leveraging kirana partners, Reliance Retail’s 12,000-store network and WhatsApp. Reliance also expects to induct global partners and was reportedly exploring Future Group’s retail businesses.
Why this matters
The move follows resurfaced signals on JioMart's June 2020 WhatsApp-led kirana rollout and its 2020 expansion beyond grocery into electronics, fashion and pharmacy.
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