JioStar bets on sports as audience aggregator; IPL 2026 to reach 1.2B viewers with Swiggy, OpenAI tie-ups
JioStar Sports CEO Ishan Chatterjee says live sports is the biggest audience magnet in an infinite-content era, with 350 days of live action across 12+ languages. IPL 2026 targets 1.2B viewers; Swiggy in-app commerce during broadcasts and an OpenAI partnership unlock new monetisation and AI-driven fan engagement.
What happened
JioStar Sports CEO says live sports remains the biggest audience aggregator, with IPL 2026 reaching 1.2B viewers. Swiggy in-app commerce during broadcasts and
Key facts
- 1.2 billion viewers IPL 2026
- 72.5 million digital concurrency T20 WC final
- 100 million Premier League viewers India
- 300 million Kabaddi viewers
- 350 days live sports
- 12+ languages
Why this matters
The OpenAI and Swiggy partnerships signal a new sports-media stack where live rights holders bundle AI engagement and commerce—scout adjacent regional sports IP and shoppable-video infra targets now.