JioStar launches JAMS GenAI studio, fuses content with Swiggy ordering and in-app shopping
Reliance's JioStar rolled out JAMS, a GenAI media production studio, while embedding shoppable content and Swiggy food ordering into JioHotstar. Platform hit 451M MAUs, 1B downloads and 72.5M concurrent IPL viewers. FY26 revenue Rs 34,917 cr, EBITDA Rs 5,842 cr, net profit Rs 3,434 cr.
What happened
Reliance's JioStar launched JAMS, a GenAI media production studio, alongside content-commerce shopping features and Swiggy in-app food ordering during IPL.
Key facts
- FY26 revenue Rs 34,917 cr
- EBITDA Rs 5,842 cr
- net profit Rs 3,434 cr
- 451 mn MAU
- 72.5 mn concurrent viewers
- 700 mn IPL viewers
- 1 bn downloads
Why this matters
JioStar's GenAI studio plus Swiggy partnership signals a defensible media-commerce flywheel that pressures rivals to acquire or partner across QSR, retail and AI production toolchains to stay relevant in shoppable streaming.