JioStar's IPL pivots digital: 515M streaming reach as TV ratings crater 18.8%
IPL 2026 TV viewership fell 26% and ratings 18.8%, while JioStar's digital arm clocked 515M reach and 32.6B watch minutes. Brand associations slid 31% after the fantasy gaming ban knocked out Dream11 and My11Circle; mouth fresheners now lead ad volumes at 14%, signaling a mobile-first advertiser rotation.
What happened
IPL 2026 TV ratings fell 18.8% and viewership 26%, while JioStar's digital reach hit 515M. Brand associations dropped 31% after fantasy gaming ban removed
Key facts
- TV ratings -18.8%
- viewership -26%
- TV reach -8.3%
- digital reach 515M
- 32.6B minutes watch time
- cumulative reach 1.06B
- brand associations -31%
- mouth fresheners 14% ad volumes
Why this matters
With fantasy operators sidelined and mouth fresheners filling 14% of ad volume, there's an opening to scoop up mid-tier sponsorship slots or partner with emerging mobile-first advertisers seeking IPL reach.