JioStar signs 15 brands for West Indies tour, launching festive cricket ad calendar

Havells, PhonePe, Britannia, TVS and Asian Paints are among 15 brands buying TV and digital inventory around the West Indies Tour of India, positioning cricket as a key festive-season reach vehicle.

— Source publishedFri, 25 Sept, 2026, 20:53 IST·First seen Fri, 25 Sept, 2026, 21:09 IST·Source ET Small Business

What happened

JioStar secured 15 consumer and service brands as sponsors for the West Indies Tour of India 2026, launching its six-month festive cricket calendar. Havells,

Key facts

  • 15 brands
  • eight categories
  • three ODIs
  • five T20Is
  • September 27
  • October 6
  • six-month cricket calendar
  • four touring sides

Why this matters

Media, commerce and consumer platforms should pursue bundled cricket-season partnerships that combine sponsorship, retail activation and measurable digital audience engagement.