JioStar unveils Launchpad on JioHotstar CTV, claims 50M devices and 30M household reach in India
JioStar is pitching the merged JioHotstar CTV ecosystem to advertisers with a beta rollout of Launchpad, a platform-takeover ad product for brand launches. It cites 50M connected TV devices, 30M households and 50M DAUs, with early case studies citing 250M impressions and 1 lakh+ clicks for partners like Samsung, Jeevansathi and Tadka.
What happened
JioStar pitches JioHotstar's merged CTV ecosystem to Indian advertisers, claiming 50M connected TV devices and 30M households reach. Launching Launchpad, a
Key facts
- 50 million CTV devices
- 30 million households
- 250 million impressions
- 1 lakh+ clicks
- 50 million DAUs
Why this matters
JioStar is consolidating CTV ad supply at unmatched Indian scale, raising the strategic cost of standalone CTV plays and creating partnership or distribution-deal openings for brands, OEMs, and adjacent ad-tech vendors.
Also reported by
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