JioStar wins India broadcast rights for The Hundred 2026 from Sony
JioStar will air all 68 men’s and women’s matches of England’s 100-ball cricket tournament across Star Sports and JioHotstar from July 21, 2026.
What happened
JioStar acquired exclusive India linear and digital rights for The Hundred 2026 from Sony Pictures Networks India, airing all 68 men’s and women’s matches on
Key facts
- 2026
- 68 matches
- July 21, 2026
- 100-ball format
Why this matters
By displacing Sony for another international cricket property, JioStar signals that sports-rights partnerships and acquisitions remain central to building scale across linear TV and streaming.
What to watch
- Announcement of Indian men's or women's player availability and marquee overseas signings.
- JioStar's language-feed, talent, pricing and JioHotstar access strategy.
- Advertiser commitments, title-sponsorship packages and CPM comparisons versus other cricket inventory.
- Opening-week JioHotstar reach, concurrent-viewing levels and Star Sports ratings.
- Sony's replacement sports-rights acquisitions or cricket-focused programming response.
- Whether The Hundred secures a larger India-facing calendar window or future multi-year JioStar renewal.
- Bundle The Hundred sponsorship and ad inventory into IPL, ICC and JioHotstar annual upfront packages.
- Use Jio, telecom and connected-TV distribution to promote match alerts, free sampling windows and subscriber conversion offers.
- Build localized programming around Indian players, fantasy, highlights and creator-led coverage to reduce the tournament's overseas-property perception.
- Test digital-first ad formats, regional-language feeds and commerce integrations during the compact 100-ball match window.