Johnson's Baby ropes in Parineeti Chopra to front new milk-rice range in India push
Johnson's Baby has signed actor Parineeti Chopra as ambassador for its newly launched milk-rice range, leaning on celebrity firepower to anchor a category extension in India's crowded baby-care aisle. The move sits alongside fresh capital and traction signals from D2C peers The Sweet Change (Rs 70 lakh) and kids' app BabyBillion.
What happened
Johnson’s Baby · Daily startup roundup: Johnson's Baby names Parineeti Chopra ambassador for new milk-rice range; clean-label sweetener brand The Sweet Change
Key facts
- Rs 70 lakh
- Rs 5 crore
- $2 million
- 271 million monthly viewers
- Rs 150 crore FY27
Why this matters
Johnson's leaning on celebrity-led launches rather than M&A in milk-rice hints that incumbents may still prefer organic category extensions over acquiring emerging D2C baby-nutrition brands—for now.