JPMorgan Ranks Packaged Foods Top FMCG Bet for Q1 FY27; ITC Revenue Under Pressure

JPMorgan's Q1 FY27 FMCG preview places packaged foods highest for revenue growth, followed by HPC and alcobev, with tobacco ranked last. ITC faces sharply lower revenue on a high base, while Marico and Nestle are poised for strong EBITDA performance.

— Source publishedThu, 2 Jul, 2026, 08:13 IST·First seen Thu, 2 Jul, 2026, 09:14 IST·Source NDTV Profit

What happened

JPMorgan's Q1 FY27 FMCG preview ranks packaged foods highest for revenue growth, followed by HPC and alcobev, with tobacco last. ITC faces sharply lower revenue

Key facts

  • Q1 FY27
  • April-June 2026

Why this matters

The widening spread between resilient packaged-foods/EBITDA leaders (Marico, Nestle) and pressured tobacco-heavy names like ITC signals category-rotation and portfolio-diversification opportunities.

What to watch

  • Q1 FY27 actual EBITDA vs consensus for Nestle and Marico
  • ITC cigarette volume and revenue growth prints
  • Input cost trends (palm oil, copra, packaging)
  • Rural vs urban demand commentary in management calls
  • Sector fund flow rotation data post-results
  • Overweight packaged foods (Nestle, Britannia) into results; watch for EBITDA beats
  • Trim or hedge ITC exposure ahead of high-base revenue print
  • Accumulate Marico on EBITDA momentum with tactical stop
  • Monitor HPC and alcobev as secondary rotation candidates