Juspay adds Decathlon, Maruti partnerships as it prepares for agentic payments

The Bengaluru payments infrastructure firm says it processes about 350 million transactions daily, is expanding internationally and is building systems for emerging agent-led commerce. Juspay was recently valued at $1.2 billion following a $50 million follow-on round.

— Source publishedWed, 16 Sept, 2026, 17:11 IST·First seen Wed, 16 Sept, 2026, 17:43 IST·Source ET Small Business

What happened

Juspay outlines India-focused payment infrastructure growth, new merchant partnerships with Decathlon and Maruti Suzuki, overseas expansion, and preparations

Key facts

  • $50 million follow-on funding
  • $1.2 billion valuation
  • 350 million transactions per day
  • three to four days

Why this matters

Juspay’s move into retail, automotive and agentic commerce makes it a relevant partnership or acquisition target for payment, commerce and mobility platforms seeking to strengthen omnichannel transaction capabilities.

What to watch

  • Named production deployments of agent-led checkout rather than pilot announcements.
  • Card-network, UPI or RBI guidance covering delegated or agent-initiated payments.
  • Reported improvement in merchant authorization rates, payment recovery rates or checkout conversion from Juspay orchestration.
  • Decathlon expansion of Juspay into additional markets, stores or digital channels.
  • Maruti rollout across dealers, financing, servicing or connected-vehicle payment flows.
  • New Juspay partnerships with identity, fraud, LLM-agent or commerce-platform vendors.
  • Competitive responses from Razorpay, Cashfree, Stripe, Adyen and PayU around agentic payment APIs.
  • Launch merchant tools for agent authorization, delegated payment mandates, spend limits and auditable consent trails.
  • Expand partnerships with banks, card networks and wallet providers to define agent-payment authentication and dispute handling.
  • Use Decathlon to demonstrate cross-channel journeys such as online-to-store payments, returns and loyalty-linked checkout.
  • Use Maruti and dealer networks to support deposits, service payments, financing handoffs and recurring vehicle-related transactions.
  • Pursue international enterprise merchants where localized payment-method routing and recovery optimization have immediate ROI.