Juspay flags AI-agent payments push as Maruti Suzuki and Decathlon use its platform

Juspay says it processes 350 million transactions a day and is building payment infrastructure for AI agents, with Maruti Suzuki and Decathlon among brands using its digital-payments stack.

— Source publishedWed, 16 Sept, 2026, 17:30 IST·First seen Wed, 16 Sept, 2026, 17:43 IST·Source ET Small Business

What happened

Juspay’s business-development head outlined its AI-agent payments strategy, 350 million daily transaction scale, and global ambitions. The India fintech unicorn

Key facts

  • 12 years
  • 350 million transactions per day
  • 2026

Why this matters

Retail, payments, and commerce-platform buyers should monitor Juspay as a potential partner or target in agentic checkout, particularly where secure authorization and transaction completion are strategic gaps.

What to watch

  • Named production launches enabling an AI assistant to initiate and complete a payment rather than merely redirecting users to checkout.
  • UPI, RBI, card-network or bank guidance on delegated payments, agent authorization, recurring mandates and dispute liability.
  • Transaction-volume disclosures tied specifically to AI-agent or conversational commerce flows.
  • Maruti Suzuki or Decathlon adding agent-led booking, cart, service or loyalty-payment journeys.
  • Major commerce platforms and payment rivals introducing comparable agent-payment APIs or standards.
  • Evidence that merchants are changing product feeds, promotion systems and inventory APIs to accommodate AI-shopping agents.
  • Launch merchant APIs for agent identity, delegated payment mandates, transaction limits and auditable consent records.
  • Partner with banks, card networks and UPI ecosystem participants on agent-specific authentication and liability rules.
  • Package product catalog, inventory, promotion and payment orchestration capabilities for retailers building AI shopping assistants.
  • Use Maruti Suzuki and Decathlon deployments as reference cases for vertical-specific agentic payment workflows.
  • Invest in fraud detection tuned to non-human buying behavior, including anomalous agent actions, merchant spoofing and repeated authorization attempts.