Kalyan Jewellers opens its first showroom in Mulund, Maharashtra
The new Mulund outlet expands Kalyan Jewellers’ Mumbai-region presence and introduces Candere’s lifestyle jewellery range. The launch includes a 30% discount on making charges and the retailer’s Special Gold Board Rate.
What happened
Kalyan Jewellers opened its first Mulund showroom in Maharashtra, expanding regional access. The outlet also unveiled Candere’s lifestyle jewellery range, while
Key facts
- 30% discount on making charges
- Candere prices start from Rs 10,000
- more than 400 showrooms
- over 9,08,000 sq. ft. combined retail area
- 4-Level Assurance Certificate
- over three decades in the Indian market
Why this matters
The launch shows Kalyan leveraging Candere within its physical retail rollout, creating a broader-format proposition that could support future omnichannel and catchment expansion.
What to watch
- Whether opening offers are extended beyond the launch window, signaling stronger-than-expected promotional dependence.
- Mulund showroom footfall, conversion, average ticket size and gold-versus-diamond/Candere sales mix over the first two quarters.
- Additional Kalyan, Candere or competitor store announcements in eastern and central Mumbai suburbs.
- Changes in gold prices, which could shift demand toward lightweight jewellery, exchange transactions and lower-ticket purchases.
- Evidence of online-to-offline appointment generation or Candere-led customer acquisition from the Mumbai region.
- Use the Mulund launch to target eastern Mumbai wedding, gifting and gold-exchange customers through hyperlocal digital and housing-society marketing.
- Cross-sell Candere’s lightweight and lifestyle-led designs to younger shoppers, converting online discovery into showroom appointments.
- Expand services that reinforce trust and retention, including old-gold exchange, instalment plans, customization and post-purchase care.
- Assess nearby Mumbai suburban white spaces for further cluster openings once Mulund traffic, conversion and repeat purchase data stabilizes.