Keemti Jewels opens 11 stores in four months, targets 88 by December 2026
Mumbai-founded lab-grown diamond jewellery brand Keemti Jewels says it has opened 11 stores across Mumbai, Pune, Indore, Delhi and Gurgaon in four months. Backed by Kothari Group manufacturing expertise, it is targeting 88 stores by December 2026 through high streets, malls, e-commerce and marketplaces.
What happened
Mumbai-founded lab-grown diamond jewellery brand Keemti Jewels has opened 11 stores in four months and plans to reach 88 by December 2026, expanding through
Key facts
- 11 stores opened within four months
- 88-store target by December 2026
- more than 45 years of manufacturing expertise
Why this matters
Keemti’s Kothari Group manufacturing backing and fast retail rollout could make it a relevant partnership, distribution or consolidation target in India’s expanding lab-grown jewellery market.
What to watch
- Monthly store-opening cadence and whether the network reaches roughly 25-35 stores by mid-2026.
- Format mix between company-operated stores, franchise outlets, kiosks, shop-in-shops and full-line boutiques.
- New city entries beyond the current Mumbai, Pune, Indore and Delhi-NCR footprint.
- Evidence of store productivity: same-store sales, average transaction value, repeat purchase and inventory turnover disclosures.
- Lab-grown diamond wholesale price movements and changes in competitor discounting.
- Announcements on funding, lease partnerships, marketplace expansion or Kothari Group capacity allocation.
- Prioritise dense city clusters around Mumbai, Delhi-NCR and Pune before entering a wider set of metros.
- Use stores as omnichannel service hubs for appointments, customisation, exchanges, repairs and online order fulfilment.
- Add financing, bridal packages and transparent certification to overcome category trust concerns.
- Pursue mall partnerships, franchise or shop-in-shop formats to reach the 88-store target with lower capital intensity.
- Increase local performance marketing and influencer activity around new-store catchments, likely highlighting price-value versus mined diamonds.