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Keemti Jewels opens 11 stores in four months, targets 88 by December 2026
Mumbai-founded lab-grown diamond jewellery brand Keemti Jewels has opened 11 stores in four months and plans to reach 88 by December 2026, expanding through high-street, mall, e-commerce and marketplace channels across metros and Tier 2 cities.
Store and format facts
Figures from Business Standard
- more than 45 years of manufacturing expertise
What it means for the format
Keemti’s rapid 11-store launch and 88-store target signal a need to tightly standardize site selection, inventory allocation and omnichannel execution as it scales lab-grown diamond retail nationally.
Next on the rollout
- Monthly store-opening cadence and whether the network reaches roughly 25-35 stores by mid-2026.
- Format mix between company-operated stores, franchise outlets, kiosks, shop-in-shops and full-line boutiques.
- New city entries beyond the current Mumbai, Pune, Indore and Delhi-NCR footprint.
- Evidence of store productivity: same-store sales, average transaction value, repeat purchase and inventory turnover disclosures.
- Lab-grown diamond wholesale price movements and changes in competitor discounting.
The counter-case
The case against this reading — not reported by the source.
An eightfold expansion from 11 to 88 stores in roughly two years could prioritize footprint over unit economics. Lab-grown diamond prices have been volatile and generally declining, potentially compressing ticket values, gross margins and resale perceptions. Jewellery retail also requires high trust, inventory discipline, trained staff and local demand density; opening across malls and high streets can create cannibalization and fixed-cost exposure before brand awareness is established.
The source
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