Kerala bets on ONDC to push MSMEs into global markets, bypass intermediaries
Industries Minister Kunhalikutty says ONDC rollout will reshape retail, tourism and transport by giving Kerala MSMEs direct global market access. An inter-departmental roadmap is set, with a Young Entrepreneurs Conclave planned for Kozhikode in September 2024.
What happened
Kerala Industries Minister Kunhalikutty said ONDC implementation will let state MSMEs access global markets directly without intermediaries, transforming
Why this matters
Scout Kozhikode's September 2024 Young Entrepreneurs Conclave for early-stage ONDC-enabled MSME targets in tourism, transport and retail before state subsidies and policy momentum compress valuation entry points.
What to watch
- September 2024 Kozhikode Young Entrepreneurs Conclave announcements on subsidies or seller incentives
- ONDC monthly transaction data showing Kerala-origin seller share
- State tenders for ONDC Seller App or catalog digitization partners
- Cross-border ONDC pilots (export-oriented buyer apps or tie-ups with India Post/DGFT)
- Counter-moves by Amazon Saheli/Flipkart Samarth in Kerala MSME segment
- Map Kerala MSME categories with highest ONDC fit (spices, Ayurveda, coir, seafood, handlooms) and benchmark against current marketplace take-rates
- Engage with Kerala Industries Dept and KSIDC ahead of September conclave to position Clarity analytics for seller readiness scoring
- Pilot a category dashboard tracking ONDC seller activations, order velocity, and return rates for Kerala pin codes
- Scout logistics and catalog-enablement partners (Seller Apps, Logistics Service Providers) already live on ONDC in South India